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Nick Williams appointed chief executive officer of AX


Nick Williams has been appointed chief executive of AX, stepping into the role following a period as deputy CEO.

Williams succeeds Lucy Woods, who led AX for six years and now transitions to non-executive director and will lead AX having held several senior leadership roles during his three years with the business.

Prior to his appointment as deputy CEO in 2022, Williams was strategy director and subsequently projects and propositions director.

He has more than 25 years of operational and industry experience including six years with the RAC, leading its motor claim businesses, and associated connected car development.

Williams said: “It is incredibly humbling and exciting as I start a journey to lead a team and business that I have long admired both as a client and colleague.

“Having spent more than 25 years in this industry, I know AX to be a robust business with strong core values and the ability to inspire loyalty amongst its partners and customers. I am honoured to be trusted with the role of leading this remarkable company.

“I would like to thank Lucy Woods for everything she has done for AX, and for the knowledge and guidance she has given to me personally. Elsewhere in the Senior Leadership Team, I am delighted that Nikki has agreed to step into the role of CFO where her expertise is vital in supporting our collective plans for the business.”

Williams added: “As we move into a new chapter with an emphasis on teamwork, enthusiasm, and a determination to achieve our shared goals, we will continue to propel AX forwards with a clear focus on customer service and innovation,” Williams said.

“These attributes have facilitated the introduction of new services such as AX Motor Assist and AX Electric, and we look forward to continuing our momentum in 2023 and beyond.”

AX investors Ted Doster and Holly Neiweem of Eight Bar Partners, said: “Both Nick and Nikki are proven leaders and are uniquely suited to drive AX into its next chapter. Their collective operational and industry expertise will be an invaluable asset going forward.”

Last year AX promoted sales and operations director Scott Hamilton-Cooper to the role of managing director.

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