Castiglia and Tarji discuss the following during their conversation:
- The increasing appeal of franchising as a career and investment opportunity
- Tarji’s unexpected journey from the hotel industry to becoming a pivotal figure in restaurant franchising
- The mission and vision behind The Franchise Player’s aims to educate and empower underserved communities about franchising opportunities
Tarji Carter, a seasoned professional in the franchising space, began her journey in the hotel industry. Her serendipitous encounter with the president of Citibank led her to Focus Brands, where she rapidly climbed the ranks, eventually overseeing franchise sales for Carvel ice cream on a national scale. Recognizing the lack of representation in franchising, shefounded The Franchise Player. Her organization aims to provide education, opportunities, and resources about franchising, particularly to the Black community. With over fifteen years of experience selling franchises for globally recognized brands, Tarji is passionate about sharing her knowledge and helping others realize the potential of franchising to create generational wealth.